We are always waiting for the perfect brief from the perfect client. It almost never happens. Whatever is on your desk right now, that's the one. Make it the best you possibly can.

Paul Arden
(07.04.1940 - 02.04.2008)


An author is broadly defined as "the person who originated or gave existence to anything" and whose authorship determines responsibility for what was created. Narrowly defined, an author is the originator of any written work