Simon Mainwaring (born 1967) is an award-winning branding consultant, advertising creative director, and social media specialist and blogger. He is recognized for his thought leadership on the impact that social media is having on brands and consumers, and ultimately how the new dynamics between them will alter the accepted paradigms of marketing, advertising, and even capitalism itself.
His experience and observations of the trends in social media and the impact of consumer power on brands led him to create the concept of We First capitalism. This is a new set of principles to guide corporations and consumers to reengineer free market capitalism to become a motor of positive global social transformation. He is the author of We First: How Brands and Consumers Use Social Media to Renew Capitalism and Build a Better World.
We First capitalism stands among many proposals that have been created with the goal of reinventing or developing a new version of capitalism that avoids the problems of free market capitalism (such as its short-term profit orientation, tendency to produce a disparity of wealth, and its drive to neglect the environment and social justice in favor of profits). Over the past few years, numerous economists, corporate executives, and social thought leaders have proposed their own ideas for how to change capitalism. These ideas have included ethical capitalism, co-op capitalism (Noreena Hertz), conscious capitalism (Whole Food’s CEO, John Mackey), constructive capitalism (Umair Haque), and Philanthrocapitalism (Matthew Bishop, Michael Green, Bill Clinton, Bill Gates, Warren Buffett)...
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