Shivanandan Pare Vice president and Chief Digital Officer at Madura Fashion and Lifestyle (MFL), he joined MFL to build their e-commerce business. Over the last 4 years he has successfully built and grown trendin.com at an annualised rate of over 170%. He is instrumental in having built a true internet start-up culture within MFL and scaled its team to over 120, with more than 40 engineering and product specialists.
He has, over the last 3 years, built the business to exceed a monthly run rate of ~USD 2Mn. During this period, trendin.com has emerged as the largest ecommerce destination from an apparel brick and mortar player. In terms of traffic at its peak, it was amongst the top 5 pure fashion ecommerce players in India (Comscore).
As the Chief Digital Officer for Madura and besides leading Trendin, Shiva is also the key member of the group’s omni-channel initiative. Madura is one of the first brick and mortar company in India to embark on this route...
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