Rachna Prabhu, an entrepreneur and the Founder of Doodle Doo, has been drawing ever since she was old enough to pick up a pencil. She has an online store. She also enjoys interacting directly with her customers in flea markets, which, she says, has provided great results in terms of sales.
Her target audience is mostly women and her USP – products with playful illustrations for young women. This 29-year-old from Coorg works from her home studio in Mysore. Since her parents were planters based out of Kerala, her formative years were spent in Ooty in a boarding school. She got married two years ago and moved to Mysore.
Rachna pursued her bachelors in business management and holds a master’s degree in mass communication from COMMITS in Bengaluru. While at her first job as a PR at a firm in Bengaluru she began secretly emailing local publishers with the hope of getting work as a children’s book illustrator. e began secretly emailing local publishers with the hope of getting work as a children’s book illustrator...
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