Natalya Sergeyevna Polevshchikova (born July 12, 1985), generally shortened to Natasha Poly, is a Russian model.
As of September 2012, she was declared an icon by models.com.
Poly was born on July 12, 1985 in Perm, Russian SFSR, Soviet Union and began modeling locally in 2000. She was discovered in Perm and invited in Moscow to participate in the Russian model search competition "New Model Today", where she took the second prize. She made her runway debut in Why Not Model Agency and after walking for Emanuel Ungaro in 2004. The year would prove to be her breakout year; she walked in 54 fashion shows in Milan, Paris, and New York City, and graced the cover of French Vogue twice consecutively.
Since 2004, Poly has appeared in many advertisement campaigns, including Gucci, Prada, Lanvin, Fendi, Louis Vuitton, Roberto Cavalli, Ralph Lauren, Marc Jacobs, Michael Kors, Dsquared2, Sonia Rykiel, Nine West, Proenza Schouler, H&M, Printemps, Blumarine, Jil Sander, Nina Ricci, Isabel Marant, Missoni, Calvin Klein, Givenchy, Balmain, Neiman Marcus, L'Oreal Paris, Jimmy Choo, MaxMara, Alberta Ferretti, JOOP!, PHI, Juicy Couture, Versace Sports Line, Emilio Pucci, Dolce & Gabbana, and others and has walked the runway for notable brands such as Balenciaga, Alexander McQueen, Chanel, Miu Miu, Gucci, Prada, Versace, Victoria's Secret and many other blue chip fashion labels. Poly has walked for the annual Victoria's Secret Fashion Show twice, in 2005 and 2006. In 2008 alone, she appeared in seven advertisement campaigns through the fall/winter 2008–09 season (Nina Ricci, Jil Sander, Blumarine, Balmain, COS, Tse, and Givenchy) and opened numerous runway shows in the spring/summer 2009 season. She had endorsed and advertised frangrances for Givenchy's Ange ou Demon Fragrance Contract, Gucci by Gucci Fragrance, and Jimmy Choo's Flash Fragrance.....
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