Herbert Bayard Swope Sr. (January 5, 1882 – June 20, 1958) was a U.S. editor, journalist and intimate of the Algonquin Round Table. Swope spent most of his career at the New York World newspaper. He was the first and three-time recipient of the Pulitzer Prize for Reporting. Swope was called the greatest reporter of his time by Lord Northcliffe of the London Daily Mail.
Herbert Bayard (pronounced "by-ard") Swope was born January 5, 1882 in St. Louis, Missouri, to German immigrants Ida Cohn and Isaac Swope, a watchcase maker. He was the youngest of four children – the younger brother of businessman and General Electric president Gerard Swope. As a child, Swope was a loner.
He is known for saying, "I can't give you a sure-fire formula for success, but I can give you a formula for failure: try to please everybody all the time." He is also credited with coining the phrase "Cold War".
He was the first newspaperman to employ the "op-ed" concept of opinion pieces printed opposite the editorial page...
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