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Helena Rubinstein


  Female      Polish      Business Person

  Born : Dec 25, 1872  -
  Died : Apr 01, 1965


About Author

Helena Rubinstein (born December 25, 1872 – April 1, 1965) was a Polish American business magnate. A cosmetics entrepreneur, she was the founder and eponym of Helena Rubinstein Incorporated cosmetics company, which made her one of the world's richest women.

Rubinstein was the eldest of eight daughters born to a Polish-Jewish couple, Augusta - Gitte (Gitel) Shaindel Rubinstein née Silberfeld and Horace - Naftoli Hertz Rubinstein; who was a shopkeeper in the city of Kraków in Lesser Poland, which was part of Austria-Hungary after the partitions of Poland that have occurred in the late 18th century.

Rubinstein emigrated from Poland to Australia in 1902, with no money and little English. Her stylish clothes and milky complexion did not pass unnoticed among the town's ladies, however, and she soon found enthusiastic buyers for the jars of beauty cream in her luggage. Spotting a market, she began to make her own. Fortunately, a key ingredient was readily at hand.

Coleraine, in the Western Victoria region, where her uncle was a shopkeeper, might have been an "awful place" but it did not lack of that ingredient. Sheep, some 75 million of them, were the wealth of the nation and the Western District's vast mobs of merinos produced the finest wool in the land, secreting abundant quantities of a grease, chemically known as lanolin, in the process. To disguise the pungent odour of her product's essential component, Rubinstein experimented with lavender, pine bark and water lilies...


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