Home Author F Frank Luntz QuotesQuotations are used for a variety of reasons. To illuminate the meaning or to support the arguments of the work in which it is being quoted, to provide direct information about the work being quoted (whether in order to discuss it, positively or negatively), to pay homage to the original work or author, to make the user of the quotation seem well-read, and/or to comply with copyright law. Quotations are also commonly printed as a means of inspiration and to invoke philosophical thoughts from the reader. Here are some of the quotations by Frank Luntz
Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost word-for-word exactly what they’ve heard, winners know how to articulate compelling needs—and products to satisfy those needs—that people didn’t even know they wanted.
You can have the best message in the world, but the person on the receiving end will always understand it through the prism of his or her own emotions, preconceptions, prejudices, and preexisting beliefs. It's not enough to be correct or reasonable or even brilliant. The key to successful communication is to take the imaginative leap of stuffing yourself into your listener's shoes to know what they are thinking and feeling in the deepest recesses of their mind and heart. How that person perceives what you say is even more real, at least in a practical sense, than how you perceive yourself.