Bethany Noel Mota (born November 7, 1995) is an American video blogger from Los Banos, California. Starting with her YouTube channel, Macbarbie07, created in 2009, she rose to fame for her haul videos, in which she shows her fashion purchases via the internet. She uploads videos of outfit ideas, makeup and hair tutorials, recipes, and do it yourself ideas. She has since expanded into her own fashion line at Aéropostale. She has gone on multiple tours, which she calls her "motavatours" to meet and interact with fans. In 2014, Mota was named one of "The 25 Most Influential Teens of 2014" by Time magazine.
Mota is of Mexican and Portuguese descent. She grew up in California and has an older sister named Brittany. She was homeschooled through most of her education but attended public school from third through sixth grade.
Mota is one of the most popular YouTube celebrities. Mota's first haul video was in June 2009. She began her YouTube channel in order to escape the stress of bullying and rapidly gained followers, which now number over seven million. Business Insider describes her as "relentlessly upbeat and bouncy" and "a virtuoso of positivity". As hauling became more popular on YouTube, retailers began to use it for marketing, and Mota was offered free cosmetics and gift cards. Mota is ambivalent about promotional videos, but when she does feature free products, she clearly identifies the products that she has not purchased. In January 2014, Business Insider estimated that she made $40,000 a month on her videos. In order to cultivate her fan following, she purchases prizes and awards them to fans who promote her videos. Her fans are called "Mota-vators". Besides her fashion-related videos, she also maintains a more personal account, which she uses to discuss whatever interests her. n 2014, she was selected to be among the content creators in YouTube's first advertising campaign. Mota has also appeared on YouTube's web show IMO, an opinion show aimed at teenagers. She also interviewed President Barack Obama on January 22, 2015 as part of a Whitehouse initiative to reach out to a broader audience following his 2015 State of the Union Address...
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