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Anjula Acharia Bath


  Female      Indian      Entrepreneur



About Author

Anjula Acharia-Bath has built her career on bridging the pop culture gap between Bollywood and Hollywood. Following an initial stint as co-founder of search firm Merchant McKenzie, the U.K.-raised entrepreneur moved to the United States to launch the site DesiHits.com with her husband, Ranj Bath.

The online destination has since grown into a multimedia platform and Acharia-Bath has raised capital from investors, including Interscope Geffen A&M chairman Jimmy Iovine. She helped introduce Lady Gaga to Indian audiences by placing her on TV shows with 40 million viewers and helped guide Enrique Iglesias' tour of India in October. Using her contacts, Acharia-Bath now plans on flipping the cultural switch to bring Bollywood star Priyanka Chopra to U.S. audiences and other international markets.

Steering the company to global influence, Anjula creates and executes deals with US Major labels such as Universal, Warner and Sony, and South Asian/Bollywood film studios. Anjula’s pioneering efforts have led the company to some of the biggest names in music, Lady Gaga, 50 Cent, Britney Spears and Sonu Niiggam and AR Rahman have all been featured on their web property DesiHits.com and she has helped break many of these artists in new and emerging markets...


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