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Akio Morita


  Male      Japanese      Business Person

  Born : Jan 26, 1921  -
  Died : Oct 03, 1999


About Author

Akio Morita (26 January 1921 – 3 October 1999) was a Japanese businessman and co-founder of Sony along with Masaru Ibuka.
Akio Morita was born in Nagoya, Aichi, Japan. Morita's family was involved in sake, miso and soy sauce production in the village of Kosugaya (currently a part of Tokoname City) on the western coast of Chita Peninsula in Aichi Prefecture since 1665. He was the oldest of four siblings and his father Kyuzaemon trained him as a child to take over the family business. Akio, however, found his true calling in mathematics and physics, and in 1944 he graduated from Osaka Imperial University with a degree in physics. He was later commissioned as a sub-lieutenant in the Imperial Japanese Navy, and served in World War II. During his service, Morita met his future business partner Masaru Ibuka in the Navy's Wartime Research Committee.

On May 7, 1946, Morita and Ibuka founded Tokyo Tsushin Kogyo Kabushiki Kaisha (Tokyo Telecommunications Engineering Corporation, the forerunner of Sony Corporation) with about 20 employees and initial capital of ¥190,000. Ibuka was 38 years old, Morita, 25. Morita's family invested in Sony during the early period and was the largest shareholder.

In 1949, the company developed magnetic recording tape and in 1950, sold the first tape recorder in Japan. In 1957, it produced a pocket-sized radio (the first to be fully transistorized), and in 1958, Morita and Ibuka decided to rename their company Sony (derived from "sonus"--Latin for "sound"—and Sonny-boys the most common American expression).[2] Morita was an advocate for all the products made by Sony. However, since the radio was slightly too big to fit in a shirt pocket, Morita made his employees wear shirts with slightly larger pockets to give the radio a "pocket sized" appearance. In 1960, it produced the first transistor television in the world. In 1973, Sony received an Emmy Award for its Trinitron television-set technology. In 1975, it released the first Betamax home video recorder, a year before VHS format came out. In 1979, the Walkman was introduced, making it the world's first portable music player. In 1984, Sony launched the Discman series which extended their Walkman brand to portable CD products...


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